Colleen
Evelyn
Velvique: UX/UI app and website for e-commerce.
A fashion e-commerce website and app built for streamlined online clothing shopping.
Designed in Adobe Illustrator, Photoshop, and Figma, it features a sleek layout, intuitive navigation, and a smooth checkout experience. Created for shoppers who appreciate quality, style, and a refined user experience.
Project Overview
Objectives
Design a seamless digital experience that allows users to browse and engage with the brand effortlessly. Craft an elegant and intuitive interface that reflects Velvique’s aesthetic and works beautifully across devices. Prioritize clear navigation and a refined layout to help users explore
with confidence and ease.
The Design Process
Task Flow Chart
Outlined the core user journey within the Velvique app, from opening the app to completing a purchase. This flow highlights the main steps a user takes while browsing,
selecting items, and checking out.
Wireframe Sketches
Wireframe LO-FI
Reflection
Designing the Velvique app gave me hands-on experience creating a full e-commerce fashion platform from the ground up. Since I was working independently, I handled everything from initial research to final prototypes. I focused heavily on building clear, responsive wireframes and developing a smooth user flow for browsing and purchasing apparel.This project helped me sharpen my skills in wireframing, UI design, and thinking through the details of an online shopping experience. I'm proud of how cohesive and user-friendly the final result turned out.