Kavo was a chance to experiment with branding beyond just designing a logo. I looked at how a visual identity functions across different formats like apparel, decks, packaging, and digital spaces while keeping everything consistent and recognizable.

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One of the challenges was keeping the system flexible without losing its tone and still respecting the brand guidelines. It wasn’t about repeating the same elements everywhere, but using them in ways that felt right for each context. I had to think about things like scale, contrast, and layout with more intention.

 

This project gave me a better understanding of what it takes to build a brand that actually works in use, not just on paper.