Colleen
Evelyn
Gill's Grill : Brand Identity
Gill’s Grill is a seafood restaurant concept with a modern aesthetic. Developed as a branding project using Adobe Illustrator and Photoshop, it explores logo design, social media presence, menu design, packaging, and a cohesive visual identity across multiple touchpoints.
Kavo - Brand Style Guide
Sizing
Spacing
20% Clearance
Primary Logo in Black and White
Wordmark
Wordmark in Context
Color Palette
Logo
Primary Logo
#000000
#ffffff
#618e69
#c7e2cf
Gill's Grill - Brand Style Guide
Logo in Context
Typography
Body Copy
Logo
The Design Process
Brainstorming/Mind Map
Thumbnails
Refinement
Reflection
Gill’s Grill was an opportunity to explore a more refined visual language. I focused on creating a brand that felt upscale but approachable, playing with typography, layout, and texture to match the tone of a high-end seafood dining experience.
One of the main challenges was avoiding clichés while still signaling quality and elegance. I experimented with subtle details and restraint, making sure every element felt intentional without overdoing it.
This project helped me get more comfortable with working in a polished, minimal style and pushed me to think about how design choices influence perception and atmosphere.